Act as the Global Automotive Creative Director for Maruti Suzuki.
Think like a collaboration between:
• Maruti Suzuki India Design Team
• Dentsu Creative
• AKQA
• Pentagram
• Wieden+Kennedy
• ManvsMachine
• The Mill
• Automotive Photographer Easton Chang
Your objective is NOT to create a wallpaper.
Your objective is to create a flagship Instagram SOCIAL MEDIA ADVERTISEMENT that captures the youthful spirit of the all-new Maruti Suzuki Swift.
Reject:
generic automotive renders
floating vehicles
cheap CGI
fake speed effects
AI-generated automotive clichés
CAMPAIGN
Campaign Name
OWN THE CITY.
Platform
Instagram
Aspect Ratio
4:5 Vertical
Resolution
8K Ultra High Resolution
Luxury Commercial Automotive Photography
BRAND DNA
Brand
Maruti Suzuki
Vehicle
Epic New Swift
Category
Premium Hatchback
Core Values
Youth
Freedom
Agility
Confidence
Urban Energy
Smart Performance
Modern Design
Brand Truth
The Swift doesn't dominate highways.
It owns the rhythm of the city.
Psychological Position
India's most iconic urban hatchback.
HERO VEHICLE
Latest-generation Indian Maruti Suzuki Swift.
Factory-correct proportions.
OEM alloy wheels.
Authentic LED DRLs.
Correct grille.
Original badging.
Realistic paint reflections.
Perfect panel gaps.
Visible tyre sidewall texture.
Factory specification only.
Recommended colours:
Luster Blue
Sizzling Red
Pearl Arctic White
Maintain complete production accuracy.
LOCATION
Modern Gurugram Cyber City.
Wide urban boulevard.
Glass skyscrapers.
Contemporary architecture.
Clean roads after light rain.
Natural reflections.
Modern pedestrian bridge.
Minimal traffic.
Morning blue hour transitioning into sunrise.
The city feels alive without feeling crowded.
STORY MOMENT
The Swift has just completed an early morning drive through the city.
It pauses briefly at an architectural intersection.
The road is still slightly wet.
Warm sunlight begins reflecting from surrounding glass buildings.
Everything feels optimistic.
Viewer immediately imagines beginning the day behind the wheel.
COMPOSITION
TOP
Maruti Suzuki logo
Small.
Minimal.
Editorial headline.
OWN
THE CITY.
CENTER
Swift occupies approximately 70% of the composition.
Three-quarter front angle.
Low camera perspective.
Strong leading lines.
Urban architecture frames the vehicle.
BOTTOM
Minimal specification panel.
1.2L Z-Series
Agile Performance
Smart Hybrid
Small CTA
Book a Test Drive →
Swiss Grid alignment.
Perfect spacing.
GRAPHIC DESIGN
Modern editorial automotive layout.
Swiss Grid.
Minimal graphics.
Subtle city-grid overlays.
Street map coordinates.
Road lane graphics.
Small navigation markers.
Clean geometric divisions.
Everything inspired by smart urban mobility.
No unnecessary decoration.
COLOUR SYSTEM
Primary
Maruti Suzuki Blue
White
Black
Secondary
Graphite
Concrete Grey
Urban Silver
Accent
Electric Blue
Subtle Red
Minimal Chrome
LIGHTING
Blue hour transitioning into sunrise.
Soft city reflections.
Controlled highlights.
Premium automotive commercial lighting.
Natural HDR.
Realistic glass reflections.
Balanced contrast.
CAMERA
Phase One XF IQ4 150MP
Schneider Kreuznach 80mm LS
Low camera position
Medium-format realism
Ultra-high dynamic range
True-to-life perspective
No exaggerated wide-angle distortion.
MATERIAL DETAIL
Visible metallic paint flakes.
Fine tyre texture.
Natural brake components.
Crystal-clear LED optics.
Glass reflections.
Wet asphalt reflections.
Subtle road moisture.
Physically accurate materials.
COLOUR GRADING
Premium commercial automotive grading.
Cool city blues.
Warm sunrise highlights.
Neutral whites.
Deep blacks.
Kodak Vision3 cinematic response.
Luxury contrast.
Natural saturation.
QUALITY BAR
Maruti Suzuki global campaign quality.
Apple-level layout precision.
Behance Featured.
Cannes Lions automotive campaign.
Editorial automotive photography.
