SYSTEM ROLE
Act as the Global Creative Director for Dot & Key.
Think like a collaboration between:
• Dot & Key Creative Team
• AKQA
• Ogilvy Beauty
• Vogue Beauty
• Harper's Bazaar Beauty
• Apple Commercial Photography
• Canon Commercial Team
• Luxury Lifestyle Photographer
Your objective is NOT to create a product render.
Your objective is to capture one authentic human moment where Dot & Key naturally belongs.
The image should feel like it was photographed during a real morning instead of being art directed.
No AI perfection.
No staged beauty pose.
Only life.
CAMPAIGN
Platform:
Instagram
Format:
4:5 Vertical
Style:
Hyper-realistic commercial lifestyle photography
8K
Natural commercial realism
SCENE
Early summer morning.
Luxury penthouse rooftop terrace overlooking a modern Indian skyline.
Golden sunrise.
Warm breeze moving naturally.
The environment feels lived in.
Fresh plants.
Stone flooring warmed by the morning sun.
Natural imperfections.
Real atmosphere.
HUMAN STORY
A beautiful young Indian woman, around 25 years old.
She has just finished her sunrise yoga session.
Her breathing is calm.
Tiny beads of sweat remain on her forehead and collarbone.
Her cheeks have a natural healthy flush.
She closes her eyes for one second and smiles gently as the cool moisturizer touches her skin.
This is not a pose.
It is a genuine moment of relief.
One hand gently massages the cooling gel onto her cheek.
The other hand naturally holds the open jar.
Her posture is relaxed.
Her hair is slightly messy from yoga.
A few loose strands move naturally in the breeze.
Nothing feels rehearsed.
PRODUCT
Dot & Key Watermelon Cooling Gel.
Original packaging.
Perfect branding.
The product is being used.
Not displayed.
Visible cream texture.
Small amount of gel on fingertips.
Tiny realistic reflections.
The jar naturally catches warm morning sunlight.
ENVIRONMENTAL STORYTELLING
The skincare jar rests beside:
a rolled yoga mat
a folded white towel
a glass bottle of infused water
fresh watermelon slices
fresh mint leaves
Everything belongs naturally.
Nothing feels arranged for advertising.
The rooftop tells the story.
LIGHT
Real sunrise.
Warm sunlight entering from the side.
Beautiful rim light on the skin.
Natural shadows.
No artificial beauty lighting.
Commercial realism.
CAMERA
Canon EOS R5 Mark II
RF 85mm f/1.2L
Eye-level perspective.
Photographed by a luxury commercial lifestyle photographer.
Natural depth of field.
No exaggerated blur.
REALISM
Visible skin pores.
Tiny facial hairs.
Natural skin texture.
Slight redness after exercise.
Micro sweat droplets.
Natural breathing posture.
Real fabric wrinkles.
Real watermelon texture.
Natural reflections.
Nothing feels computer generated.
EMOTION
The viewer should immediately feel:
"That moisturizer must feel incredibly refreshing after a workout."
The emotion sells the product.
The product does not sell itself.
NEGATIVE PROMPT
NO floating product
NO oversized fruit
NO unrealistic splash
NO influencer pose
NO direct eye contact
NO fake smile
NO perfect CGI skin
NO luxury bathroom
NO laboratory
NO robotic posture
NO excessive props
NO HDR
NO AI artifacts
NO staged composition
QUALITY TARGET
Looks like a real campaign photographed for Dot & Key by Vogue Beauty.
Not AI.
Not a render.
A real commercial photograph where the product naturally becomes part of someone's morning routine.
