Leica Camera × Brad Pitt — "RED DOT"
FORMAT: Ultra-Premium Optics SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Photographic heritage. High-contrast monochrome grading, silver metals, and the iconic red dot.CAMPAIGN: "RED DOT"MASTER VISUAL: Classic sans-serif LEICA typography (75% canvas) in matte silver.
HERO SUBJECT: Brad Pitt. Wearing a grey tweed flat cap, dark grey woolen vest, holding a camera.POSE: Close-up profile, bringing a silver-matte Leica M11 rangefinder camera up to his eye.
COLOR SYSTEM: Classic Silver, Charcoal Black, Dark Tweed Grey, Leica Red accent.BACKGROUND: Soft-focus wet cobblestone alley of Paris, black and white color tone.
GRAPHIC SYSTEM: Rangefinder frame lines, camera dial coordinates, clean red border highlights.
PROMOTIONAL ELEMENTS: LEICA M11 SERIES | GERMAN OPTICAL ENGINEERING | IN STORES NOWTYPOGRAPHY: Top left red dot logo | Center giant L E I C A | Title: RED DOTLIGHTING: High-contrast side streetlamp lighting, highlighting the metallic dial edges of the camera.
CAMERA: ARRI Alexa Mini LF, 90mm Macro Lens, rich film grain and high-contrast monochrome grade.
Hasselblad × Zendaya — "MOONSHOT CLASSIC"
FORMAT: Ultra-Premium Optics SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Medium-format studio luxury. Matte black finishes, chrome dials, and deep space-grey backgrounds.CAMPAIGN: "MOONSHOT CLASSIC"MASTER VISUAL: Serif HASSELBLAD typography (75% canvas) in brushed chrome.
HERO SUBJECT: Zendaya. Wears a black tailored silk suit, looking thoughtful.POSE: Holding a classic square Hasselblad 500C camera with both hands, looking down.
COLOR SYSTEM: Space Grey, Chrome Silver, Matte Black, White.BACKGROUND: Dark grey studio wall with a soft circular gradient shadow.
GRAPHIC SYSTEM: Hasselblad square frame borders, camera lens specs, micro-font catalog listings.
PROMOTIONAL ELEMENTS: HASSELBLAD 907X | MEDIUM FORMAT CLASSIC | BUY IN STORETYPOGRAPHY: Top center logo | Center giant H A S S E L B L A D | Title: MOONSHOT CLASSICLIGHTING: High-contrast studio key light catching the camera's chrome dials and her face profile.
CAMERA: ARRI Alexa Mini LF, 85mm Lens, extremely sharp details on the metal body.
Fujifilm GFX × Donald Glover — "STREET CROP"
FORMAT: Ultra-Premium Optics SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Cinematic street photography. Saturated film recipes, neon reflections, and camera layouts.CAMPAIGN: "STREET CROP"MASTER VISUAL: Sans-serif FUJIFILM GFX typography (70% canvas) in warm gold.
HERO SUBJECT: Donald Glover. Wears a dark green linen jacket, holding a Fujifilm camera.POSE: Standing on a neon-lit street corner at night, bringing the camera to his eye.
COLOR SYSTEM: Gold Yellow, Midnight Navy, Teal, Charcoal.BACKGROUND: Tokyo street scene at night, out-of-focus neon shop signs and rain puddles.
GRAPHIC SYSTEM: Film recipe codes (Classic Chrome), sensor dimensions, layout margins.
PROMOTIONAL ELEMENTS: FUJIFILM GFX 100II | LARGE FORMAT SENSOR | ONLINE SHOPTYPOGRAPHY: Top left wordmark | Center giant F U J I F I L M | Title: STREET CROPLIGHTING: Saturated neon signs casting orange and teal highlights on his face and camera body.
CAMERA: ARRI Alexa Mini LF, 50mm Lens, cinematic depth, rich night bokeh.
Zeiss × Timothée Chalamet — "BLUE OPTIC"
FORMAT: Ultra-Premium Optics SMM Poster | 4:5 | Instagram Hero | Behance Front Page Quality
CORE STRATEGY: Optical precision. Anti-reflective blue coatings, glass blueprints, and high-contrast lenses.CAMPAIGN: "BLUE OPTIC"MASTER VISUAL: Clean blocky ZEISS typography (70% canvas) in official Zeiss blue.
HERO SUBJECT: Timothée Chalamet. Wears a black technical mock-neck shirt, serious expression.POSE: Standing next to a large cinema lens, his face reflected in the blue-coated front element.
COLOR SYSTEM: Zeiss Blue, Slate Grey, Matte Black, Pure White.BACKGROUND: High-tech lens manufacturing lab with circular glass blueprints.
GRAPHIC SYSTEM: Lens element layout schematics, anti-reflective spec charts, white borders.
PROMOTIONAL ELEMENTS: ZEISS OTUS | SUPREME PRIME LENSES | INDUSTRIAL METROLOGYTYPOGRAPHY: Top center blue shield | Center giant Z E I S S | Title: BLUE OPTICLIGHTING: Cool white and blue LED lighting, highlighting the blue coating reflections on the glass.
CAMERA: ARRI Alexa Mini LF, 90mm Macro Lens, extremely sharp glass rendering.
